Strategy animation
Concept
This project strategy is to use a stimulating and playful way to make the site have clear brand recognition. It is an insertion, play with the camper logo and arch itself. Bright materials contrast with the rough site, small arch responds to the bigger arch.
A Sense Of The Theatrical
The principal aim of the project is to create a theatrical space to showcase the camper's culture and products.
This is a stage blurring the boundary between outdoor and indoor, people and shoes are both audiences and performers
In this process, the camper logo as a dramatic visual language needs to be balanced in the correct perspective of people and the occupation of space, which directly related to the space allocation.
(Picture shows the angle study models under the same condition--2meters arc height.)
This camper slope also used to divide the ground and mezzanine shop floor from staff and storage area below.